A Few of Our Clients and Partner Projects

capabilities sheet.

Services

At each touch point in your customer journey, we partner with you to help improve the brand, consistency and customer experience. We are data driven and follow a human centered design process. Our services include:

Our Mission

Our mission is to create a better world by making the complex clear, and solving complex problems with human-centered design. Understanding people's unique challenges, emotions, culture, and goals allow for empathy. Empathy creates compassion which is necessary for shifts in mindset. Shifts in mindset change the world. Our vision is a country where people have equal access to public services and information because they are designed in a way that is thoughtful, intuitive, easy to navigate, transparent, and user-centered. 

Our Principal and Founder

The Principal and Founder, Tammy Fritz, has over 30 years experience in design. She has Masters of Design Degree in Design from Carnegie Mellon University and a Bachelor of Science degree in Business Administration from the University of Pittsburgh.

Tammy has helped dozens of companies build and rebrand product applications across multiple industries at different stages of the software and company life cycle. She's also been the sole marketing department for several companies. Tammy is trained in visual design, human factors and design principles so she studies how people make decisions, their emotions, how they learn, perceive, think, and behave. Her designs are data-driven and her research contains actionable insight.

Connect at https://linkedin.com/in/tamella

Our Process

Our Approach

We follow an iterative, human-centered design process and use principles and techniques derived from cognitive science, psychology, behavior science, neuroscience and anthropology to design and test interfaces and touch points across the customer journey in order to make them useful, usable and desirable.

We study the way people learn, behave, memorize and perceive, and cognitive functions like attention, memory, emotions, and decision making. We understand heuristics and design principles to make large complex amounts of information easier to understand and navigate. We believe the power of design is magical.

Design Research Methods