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Pink Frog Interactive, Inc. Frog
   We make users happy and productive. You make money.
  core competencies  
  18 years experience, user interface design, design research, information design, information architecture, design standards documentation, human factors, usability testing facilitation, documentation and analysis, user-centered design process, gathering and ranking functional specifications, working in multidisciplinary teams, internationalization, information visualization, and graphic communications.  
  education  
08.98-03.02

Carnegie Mellon University, Pittsburgh, PA
Master of Design in Communication Planning and Information Design, Q.P.A. 3.92/4.0

Program ranks top design school in "America’s Best Graduate Schools" published by US News and World Report.

Related course work

  • Approaches to Communication Design
  • Graduate Design Studio I & II
  • Concepts and Methods in Interaction Design
  • Contemporary Issues in Design
  • Visual Interface Design
  • Design Research Methods – Human factors, and research methods for human-centered design
  • Information in Narrative and Argument
  • Human Computer Interaction Institute – two independent study courses with Human Computer Interaction Department.
  • Globalization and Design
  • Web Design – Technical, contextual, conceptual
  • Thesis essay I & II – Advisor, Human factors and research professor, director of graduate studies, "Designing to Assess, Evoke and Predict Affect in Human Computer Interface Design"
  • Thesis project I & II – Advisor, Senior research scientist, Human Computer Interaction Institute, Designed a wearable-computing device for firefighters that applied the findings of my thesis essay.
 
03.92-12.93 Art Institute of Pittsburgh, Pittsburgh, PA
Specialized Technology, Q.P.A. 3.7/4.0, High Honors Awarded Scholarship for academic merit.

Related course work

  • Computer Design I and II
  • Introduction to Typography, Typography I and II
  • Publication Design I, II and II
  • Computer Art and Color I and II
  • Publication Design and Production
  • Portfolio/Publication
 
08.86-12.91 University of Pittsburgh, Pittsburgh, PA
B.S. in Business Administration, Studio Art Minor
Publicity Committee Member-Designed advertisements for Pitt News.
 
  experience  
04.05-present
founder and principal

Pink Frog Interactive, Inc., Pittsburgh, PA
Client list and references available upon request. A samplng of projects is below.

Genco: User interface design, information architecture, design research, innovation and brainstorming, heuristic evaluations and expert reviews of a suite of web applications. Documented standards guide to drive consistency and standards across organization.

PAi - Plan Administrators, Inc.: Reviewed multiple financial systems in order to find common components, usability issues, redesign the components and establish a design standard guide for efficiency of development time, usability and consistency across multiple sites.

PGi - Formerly Premiere Global Communications and Netspoke: Reviewed two companies separate web applications and new functionality in order to create one integrated user experience. Created wireframes and working prototype of entire phone and web conferencing system based on a series of use cases.

Evaheart Medical USA, Inc: Provided consulting services to assist Evaheart Medical in conducting a series of rigorous usability tests, consulted on analysis and how to improve the product based on the results of testing and given the constraints.

Guru.com: User experience design, user interface design, wireframes, visual design, implemented of design standard guide and information architecture.

 
06.04-04.05
senior systems analyst,
hci designer
NDCHealth, Pittsburgh, PA
Work closely in multidisciplinary teams comprised of business analysts, product management, architects, quality assurance testers, developers and user education trainers throughout all phases of the product's lifecycle.

Responsibilities include:

  • Information design
  • Usability testing and analysis
  • Information architecture
  • Contextual and user analysis
  • User interface design and documentation
  • Production of user interface specifications, wire frames, storyboards, conceptual models, informational architecture site maps
  • Creation and maintenance of design resources such as style guides, interaction guidelines, look and feel recommendations, and usability testing materials
  • Advocating and facilitating user centered design process
  • Flash Mx Prototype
  •  
    11.04-12.04
    usability consultant
    Lucas Systems, Inc., Pittsburgh, PA
    Worked with senior leadership to discuss usability needs and benefits of fitting user-centered design into a tight software development process. Provided usability presentation and heuristic evaluation of software on a consulting basis.
     
    02.01-01.04
    information designer
    FreeMarkets, Pittsburgh, PA
    Led user interface, usability and design rationale efforts for a suite a web based applications. Assigned and delegated work to contractors, developers, ui designers and technical writers for select projects. Worked in multidisciplinary teams with product managers, marketing, developers, engineers, users and business sponsors to develop web-enabled software.

    Contributed at all levels of design, development and production of five web-based applications including user interface design, information architecture, writing, prototyping, design research, consistency reviews, documentation of design guidelines, standards, design rationale and usability testing documentation and analysis. Contributed to marketing requirements document and functional specifications. Reviewed and signed off on functional specifications.

    Led ui efforts for integration, internationalization, cobranding, visual look and feel, navigation, project management, bidding console, auction set up, RFx. Designed a patent pending interface for workflow processes. Provided job estimates and assigned work on select projects to team of ui designers, contractors and developers. Interfaced with customers to get feedback on screens, look and feel and navigation.

    Designed a new 4000 page prototype for an enterprise web based application from the ground up. Drove the site map and navigation by conducting card-sorting exercises with clients. Led the design of the largest and most high traffic areas of a new application including bidding, RFx , workflow and project management. Provided design rational, research and documentation for screen resolution and fonts based on Internet statistics. Led design standards and documentation for cross browser coding. Participated in quality assurance efforts by documenting defects and filing them as well as writing change control documentation. Drove company wide consistency of applications with wording and standards documentation. Led internationalization and integration efforts.

    Designed, mocked up and presented next generation concept of company software to senior leadership. Conducted heuristic evaluation of applications. Led paper prototype on interactive testing sessions with users. Coordinated context sensitive help and glossary needs with technical writers.

    Some artifacts of my work include html mockups, interactive prototypes, screen specifications, usability testing documentation and analysis, cardsorting analysis, cascading stylesheets, design styleguides and standards documentation, graphics, icons, site maps, wording and standards documentation, cross browser coding standards, use cases, storyboards, personas and scenarios.

     
    08.94-9.01
    freelance design consultant
    Freelance consultant, Pittsburgh, PA
    Client list available upon request. Projects include web design, multimedia and print.
     
    06.02-08.02
    interaction designer
    Carnegie Mellon, Pittsburgh, PA
    Worked for research group in the Human-computer Interaction Institute (HCII). Assisted in conceptualizing, designing and implementing interface prototypes based on a series of use scenarios for Mercedes-Benz in the U.S. and the U.K. (and eventually worldwide). Designed and prototyped a virtual guide/advisor to enable their sales and service people to: (1) identify training and career opportunities, (2) sample different learning options, and (3) enroll for courses using the Internet.

    Researched and wrote paper on "Wayfinding in 3-D Virtual Space" for design rationale. Researched and wrote paper on "Transcending Cultural Variables in Interface Design."

    Ranked top research lab in human computer interaction by Jacob Nielson.

     
    10.96-02.01
    design associate
    Towers Perrin, Pittsburgh, PA
    Designed Fortune 1000 clientele's internal communication materials for management consulting firm. Started in-house design department. Designed, project managed and presented design solutions to clients. Worked from concept through prepress production. Managed several projects simultaneously in a fast paced environment. Partial client list includes Alcoa, Kroger, Heinz, Hanson, Marconi, and Duquesne Light
     
    06.95-09.96
    senior graphic designer
    Admark Communications, Pittsburgh, PA
    Designed, produced and project managed print collateral from concept to pre-press production, completion and delivery. Presented concepts to clients. Prepared job estimates and budgets, wrote headlines and tag lines. Worked with vendors to obtain competitive quotes. Prepared files for press by trapping, proofing, mocking up, separations, retouching and image composition.
     
    05.94-08.94
    presentation specialist
    Geografik Design Group, Alexandria, VA
    Designed and produced presentation and promotional materials. Worked directly with client on-site. Started in-house creative support department including purchase of equipment and establishing creative guidelines. Full charge support of consultants. Managed budget and expenses, team logistics, project files and documents, project notebook and equipment inventory. Maintained and ordered supplies, in charge of inventory and invoice reconciliation. Performed system maintenance, troubleshooting, installation, network server administration, backups and organization of project files.
     
    05.93-03.94
    associate of operations
    Mangus-Catanzano, Pittsburgh, PA
    Designed and produced print collateral. Managed project from client meeting, concept development to pre-press production, completion and delivery. Handled job estimating, purchasing, scheduling, job tracking, budgeting, talent negotiation, billing and organization and management of creative department. Operations duties included troubleshooting, system maintenance, training, installation and recommendation of new technology and equipment, database management and internal communications. Received two merit raises and given increasing levels of responsibilities including management of creative department.
     
    12.92-05.93
    assistant editor
    Measurement and Data, Pittsburgh, PA
    Designed, produced and typeset two technical engineering magazines.
     
      computer competencies  
      HTML, XHTML, CSS, DHTML, Javascript, QuarkXPress, Director, Illustrator, Photoshop, Fireworks, FreeHand, ImageReady, Powerpoint, Quicktime Authoring Studio, Flash, Dreamweaver MX, Pagemaker, Visio, Microsoft Word, and Microsoft Excel  
      awards, seminars and accomplishments  
     

    2010 - Pending - Invitation To Qualify - PA state vendor
    2009 - Certified as woman own business enterprise by state of pa and county.
    2005 - Launched Pink Frog Interactive, Inc.
    2003 - Designed patent-pending interface for workflow processes.
    2003 - Advanced Flash Training
    2001 - Intel Student Design Award, Embodiment and Expression,
    2001 - AIGA Pittsburgh Communication Show Award (http://www.cmoa.org/aluminum/index.html)
    2000 - Edward Tufte Seminar

     
      research  
      Transcending Cultural Variables in Interface Design, Wearable Computing, Designing to Evoke Assess and Predict Emotion in Human Computer Interface Design, Wayfinding in 3-D Virtual Space
     
      professional memberships  
     

    Usability Professionals Association
    ACM SIGCHI, the ACM's Special Interest Group on Computer-Human Interaction
    Pittsburgh Technology Council

     

    45 Chapel Ridge Place, Pittsburgh, PA 15238   ::  Tel:  412-848-2777   ::   E-mailTamella@PinkFrogInteractive.com  :: © 2010 Pink Frog Interactive, Inc.

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